info@davidhenryagency.com or call 908.389.1200
23 Feb 2010
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Smart Talk Series — Web Marketing Now!

February 23, 2010 | 0 Comments | , , , , ,

The DavidHenry Agency

NJAdClub

February 17, 2010

As long-standing members of the NJAdClub, it was exciting for The DavidHenry Agency to coordinate the Web Marketing Now! program that was held February 17, 2010 at MediaMix in Allendale, New Jersey.

The evening kicked off with networking and tours of MediaMix, a state of the art production facility, full service sound stage and television studio.  Approximately 50 attendees from the tri-state area toured the facility and spoke with colleagues while enjoying dinner provided by MediaMix.

Dinner was followed by presentations from Patrick Grandinetti, Senior Agency Relations Manager, Omnicom team at Google; Matt Prohaska, Former Vice President of Sales, AOL North America Advertising; and Gene Sower, President, Samson Media.  Presentations focused on how marketers can maximize their messaging opportunities and track response using the internet as their platform, latest technologies for search engine optimization (SEO), and social media marketing and its relevance in today’s marketplace.

For more information on the event or copies of the presentations, please email info@davidhenryagency.com. You can view a video of the entire presentation here

05 Feb 2010
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The DavidHenry Agency Launches New Website

February 5, 2010 | 0 Comments | , , , , , , , , , ,

The DavidHenry Agency

The DavidHenry Agency is proud to announce the launch of our new company website – www.davidhenryagency.com, which provides a brief introduction to our company, leadership team profiles, our approach, client list, and samples of work.  As a leading integrated marketing communications agency, our focus is on demand generation for our clients – the site features a description and graphical representation of what that means and how we help our clients sell their products and services through effective strategic communications.  In addition, the site leverages modern marketing tools and integration with social media sites that offer the agency’s network of clients, employees, friends and peers to connect and share with each other.  We are excited to hear your feedback and invite you to send us your comments to our inbox at info@davidhenryagency.com.
Thank you!

02 Feb 2010
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David Fink, President and Chief Communications Officer of the DavidHenry Agency, Speaks to Commerce Magazine

February 2, 2010 | 0 Comments | , , , , , , , , , , , , , , ,

Commerce Magazine

Westfield, NJ – May 15, 2009 –In the October issue of Commerce, the magazine took 10 of New Jersey’s top advertising agency executives and sat down with them to discuss the anatomy of a successful ad campaign. When David Fink, President and Chief Communications Officer at The David Henry Agency was posed the question, “How can a company establish a brand in niche markets? What are the elements of a successful branding campaign?” he responded:

“As a brand, you need to act like a politician and get your vote out, tell people who you are, what you stand for and what you can do for them. Establish credibility and tell them why you are unique—especially when there are well-known companies providing your product or service in your prospective markets. Establish a platform for your marketing efforts that specifically addresses the needs and wishes of the niche community and how you will fulfill those needs. Retain some key industry people to be your “cheerleaders” (those who already cast a large shadow: consultants, leading manufacturers, media, others). Announce your ‘ticket’ by executing a comprehensive marketing/PR/media plan that not only makes a splash but also sets the stage for a long-term sustained campaign. Having the right offer with the right story and the right people supporting you is a terrific foundation for capturing the lion’s share of a vertical market.”

Commerce magazine is an offshoot of the Commerce and Industry Association of New Jersey (CIANJ), which was established in 1927 and has approximately 950 members. These members range from Fortune 500 companies like Hertz Corporation, Ingersoll-Rand, Continental Airlines, Stryker, PSE&G, Sharp, and Sony to emerging companies and sole proprietorships representing all areas of business and industry.

The DavidHenry Agency is a full-service creative communications agency that provides an array of strategic, design, interactive and production services to some of the world’s leading business-to-business and business-to-consumer brands, government agencies and local/state organizations in diverse industries. These services include the planning, development, implementation and tracking of all marketing initiatives and the media/materials that drive them.

For more information contact the DHA Public Relations department at info@davidhenryagency.com.

02 Feb 2010
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The Newton Memorial Hospital Now Featured in Physicians Practice

February 2, 2010 | 0 Comments | , , , , , , ,

Vista Points

Westfield, NJ – May 15, 2009 –Last year Newton Memorial Hospital decided to become an affiliated hospital member of Physicians Practice magazine. The vehicle, which reaches over 500 physicians and other key community leaders within the Newton Memorial’s professional network, allows the hospital to let these doctors know just what it’s doing to stay on the cutting edge of medicine and to share practice building techniques leveraging the hospital’s resources.

Newton Memorial tasked the DavidHenry Agency with designing the look and writing the content for this important marketing tool. The insert, called Vista Points, features articles on topics that range from the latest technology and service improvements to a doctor’s corner where the top physicians get the spotlight and discuss what makes their practices so successful – a nice way to highlight Newton’s key doctors.

The DavidHenry Agency is a full-service creative communications agency that provides an array of strategic, design, interactive and production services to some of the world’s leading business-to-business and business-to-consumer brands, government agencies and local/state organizations in diverse industries. These services include the planning, development, implementation and tracking of all marketing initiatives and the media/materials that drive them.

For more information contact the DHA Public Relations department at info@davidhenryagency.com.

02 Feb 2010
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Muralo Chooses The DavidHenry Agency to Launch a New Paint

February 2, 2010 | 0 Comments | , , , , , , , , , ,

Muralo

Westfield, NJ – May 15, 2009 –Muralo Paints has been making paint since 1894. To re-launch their Ultra Waterborne Semi-Gloss, they relied on the DavidHenry Agency to promote its unique selling point: it’s a revolutionary product that goes on smoother and dries with a finish unlike any other paint on the market.

To emphasize the product’s major benefit, The DavidHenry Agency created a marketing campaign around a “High Definition” concept. Brochures, flyers, ads, stickers, and in-store displays were developed, designed and produced in support of the HD theme. To complete the package a Sony® brand HDtv is being offered as a sweepstakes prize, along with prizes of cash and Muralo paint.

The DavidHenry Agency is a full-service creative communications agency that provides an array of strategic, design, interactive and production services to some of the world’s leading business-to-business and business-to-consumer brands, government agencies and local/state organizations in diverse industries. These services include the planning, development, implementation and tracking of all marketing initiatives and the media/materials that drive them.

For more information contact the DHA Public Relations department at info@davidhenryagency.com.

02 Feb 2010
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Interstate Waste Services Working Smarter with New Look From DHA

February 2, 2010 | 0 Comments | , , , , , , ,

Interstate Waste Services

Westfield, NJ – May 15, 2009 –Working through Rader PR, The DavidHenry Agency just recently finished revamping the Interstate Waste Services’ sales and marketing materials to usher in a new era for IWS. The DavidHenry Agency set out to create a cohesive and eye-catching campaign that highlights IWS’s versatility as well as their green initiative.

With tag lines like, “A green tomorrow starts today” and “Serving you, protecting our environment,” Rader PR and The DavidHenry Agency emphasize IWS’s core values and show the company to be the waste services company that meets today’s environmental needs. The marketing materials created display IWS’s available services with an uncluttered aesthetic for easy viewing, matching the company’s “clean” outlook.

The DavidHenry Agency is a full-service creative communications agency that provides an array of strategic, design, interactive and production services to some of the world’s leading business-to-business and business-to-consumer brands, government agencies and local/state organizations in diverse industries. These services include the planning, development, implementation and tracking of all marketing initiatives and the media/materials that drive them.

For more information contact the DHA Public Relations department at info@davidhenryagency.com.

01 Feb 2010
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The City of Paterson Hires The DavidHenry Agency

February 1, 2010 | 0 Comments | , , , , , , , , ,

City of Paterson

Westfield, NJ – May 15, 2009 – The City of Paterson recently approached The DavidHenry Agency to design its 2009 calendar. To maximize usage, which would help publicize city events and service schedules, The DavidHenry Agency laid out the calendar as a weekly planner, with events for each week presented on the facing page; eye-catching photos make it a piece that every city resident will want to keep on view. This project is one of many in a new relationship between The DavidHenry Agency and the City of Paterson.

The DavidHenry Agency is a full-service creative communications agency that provides an array of strategic, design, interactive and production services to some of the world’s leading business-to-business and business-to-consumer brands, government agencies and local/state organizations in diverse industries. These services include the planning, development, implementation and tracking of all marketing initiatives and the media/materials that drive them.

For more information contact the DHA Public Relations department at info@davidhenryagency.com.

01 Feb 2010
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The JCC on the Palisades Continues its Capital Campaign With the Communication Expertise of The DavidHenry Agency

February 1, 2010 | 0 Comments | , , ,

JCC on the Palisades

Westfield, NJ – Monday, April 28, 2008 – With the help of The DavidHenry Agency, the JCC on the Palisades has raised over $20 million to date in support of its ongoing capital campaign. The beautifully sited community center, set on a sprawling green campus, needed to update the infrastructure of the main building, provide different space for its pre-school and gymnasiums, and improve the safety of the facility for its 11,000 member families. DHA was selected from an agency review process to handle the communications needed for the campaign as well as the promotional materials to support it.

“The committee members of the JCC capital campaign are dedicated to their mission and have boundless energy in exploring the possibilities available to reach their goal,” said David Fink, President and Chief Communications Officer at The DavidHenry Agency. “It’s been a pleasure being a part of such a hard-working group, and I’m glad the creative tools we’ve given them have worked so well.”

The DavidHenry Agency is a full-service creative communications agency that provides an array of strategic, design, interactive and production services to some of the world’s leading business-to-business and business-to-consumer brands, government agencies and local/state organizations in diverse industries. These services include the planning, development, implementation and tracking of all marketing initiatives and the media/materials that drive them.

For more information contact the DHA Public Relations department at info@davidhenryagency.com.

01 Feb 2010
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Overlook View Magazine Finds a New Publisher in The DavidHenry Agency

February 1, 2010 | 0 Comments | , , , , ,

Overlook View covers

Westfield, NJ – Monday, April 28, 2008 – On the eve of its tenth anniversary, Overlook View magazine wanted a fresh look and feel to improve its impact on the over 75,000 female decision-makers in central and northern New Jersey it reaches every month. So, after a thorough agency review, the magazine reached out to The DavidHenry Agency. The well-respected publication of Overlook Hospital, a premier member of the Atlantic Health System, awarded DHA a myriad of responsibilities – from layout and design through production and advertising sales, all the way up through that of publisher.

Overlook View is the health and lifestyle magazine that its readers turn to for information on a variety of topics, including diabetes control, weight-loss management, plastic surgery, baby care, cancer and recovery – and everything in between. Already given top ratings for usefulness among its readership, the magazine wanted to make sure that its visual impression would match and highlight its stellar content, which also features well-known celebrities who share their healthcare and lifestyle experiences as well as profiles of regional and national stories and events. DHA pulled through with a brand new cover design, a clear and engaging layout for the interior, and, of course, the sales tools needed to reach their advertising base.

“We are very proud of the new magazine,” said Grant Knaggs, Director of Business Development and Physician Relations at Overlook Hospital. “The new design has been well received and we have gotten tremendous positive feedback from not only our readers but advertisers as well.”

David Fink, President and Chief Communications Officer at The David Henry Agency, said, “Being selected to redesign the magazine was very exciting and gave us a chance to showcase our creative ideas. The icing on the cake is the opportunity to put our business sense to work as well, as publisher and in advertising sales. Our marketing skills are definitely to the forefront in this enterprise. We look forward to a great working partnership.”

The DavidHenry Agency is a full-service creative communications agency that provides an array of strategic, design, interactive and production services to some of the world’s leading business-to-business and business-to-consumer brands, government agencies and local/state organizations in diverse industries. These services include the planning, development, implementation and tracking of all marketing initiatives and the media/materials that drive them.

For more information contact the DHA Public Relations department at info@davidhenryagency.com.

01 Feb 2010
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The Town of Long Branch Chooses The DavidHenry Agency for Calendar Opportunity

February 1, 2010 | 0 Comments | , , , , , , ,

Longbranch Calendar

Westfield, NJ – Monday, April 28, 2008 – Oh, did you think we meant posing? Sorry, the Town of Long Branch needed a redesign of its municipal calendar, and awarded DHA the creative task after a thorough review process. The new calendar highlights town events and functions for the year, as well as spotlights local businesses and scenic views.

“It was well received, everyone commented how nicely it was done. People have been asking for seconds…it is a really nice calendar, it came out really well.” – Gloria Winnick

The DavidHenry Agency is a full-service creative communications agency that provides an array of strategic, design, interactive and production services to some of the world’s leading business-to-business and business-to-consumer brands, government agencies and local/state organizations in diverse industries. These services include the planning, development, implementation and tracking of all marketing initiatives and the media/materials that drive them.

For more information contact the DHA Public Relations department at info@davidhenryagency.com.