from healthcarecommunication.com

With a keen focus on healthcare marketing, DavidHenry works with many different clients who all have this in common:  they want their marketing to create preference for their products and services and lead to a decision to choose their brand over the competition.  Exciting as it is, people often get caught up in the creative process — the pretty pictures, edgy messaging, concise but effective taglines, bells and whistles web sites, and compelling TV and radio spots to name a few.

All important.

But, equally as important, if not more, is the need to properly identify the strategy, uncover the resources available to support it, decide collectively on the right plan of action…then design, develop, and deploy it   And don’t forget that ongoing measurement and tracking return on investment, because whether it’s year one or year five, you’ll be asked to prove that your marketing and media investments have been wise ones, so having the data and reporting in place to prove they are is critical.

All of these very important steps should be identified in your marketing plan, with each spelled out and outlined before the pretty pictures are drawn up.  That way, you’re operating against goals and a plan, executing a creative effort that’s been clearly thought out each step of the way.