info@davidhenryagency.com or call 908.389.1200
20 Jun 2013
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The DavidHenry Agency and Healthcare Partners win 6 Awards at the 30th Annual Healthcare Advertising Awards!

June 20, 2013 | 0 Comments

June 2013—- WESTFIELD, NEW JERSEY  The DavidHenry Agency, along with their healthcare partners, announced that they have received six major awards for their collaborative work in custom publishing, healthcare advertising, integrated marketing and general creative services by the Healthcare Marketing Association, who hosted their Thirtieth Annual Healthcare Advertising Awards in Atlanta last month. A national panel of judges awarded those agencies and their healthcare partners whose entries displayed exceptional quality, creativity and message effectiveness.

“I am extremely proud of our team and the recognitions received on behalf of and for our clients,” stated David Fink, President and Chief Communications Officer for The DavidHenry Agency. “It’s not only terrific that these projects reflect several key areas of our business – integrated marketing, interactive, and custom publishing services, but more importantly, that these initiatives helped our clients achieve their strategic and creative goals.”

The DavidHenry Agency and their healthcare partners are honored to receive the following awards:

Silver Award:

  • Advertising (Series)
    • Aria Health, “Aria Saved My Life’ service line marketing campaign
  • Publication
    • Aria Health, Aria Fall 2012 issue

Bronze Award:

  • Logo/Letterhead
    • Reproductive Medicine Associates (RMA) of New Jersey, Ovatures Logo

Merit Award:

  • Advertising (Single Ad)
    • Daughters of Israel Branding Ad
  • Annual Report
    • Doylestown Hospital, Dialogue 2012 Report to Our Community
  • Directory
    • Overlook Medical Center, Overlook View Directory of Physicians 2012

The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition, sponsored by the Healthcare Marketing Report. A total of 4,000 entries were received for this competition, making it the largest healthcare awards competition in 30 years.

The DavidHenry Agency is a full-service marketing and communications company, planning, developing, implementing and tracking strategic communications that drive incremental demand for products and services. For more information, please call 908.389.1200 or email at info@davidhenryagency.com.

Aria Health's Aria Saved My Life

Aria Health's Aria Fall 2012 Issue

RMA Ovatures Logo

Daughters of Israel's Branding Ad

Doylestown Dialogue's Report to Our Community

Overlook View Directory of Physicians, 2012

19 Nov 2010
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DHA Website Updates!

November 19, 2010 | 0 Comments | , , , , , , , , , , , , , , ,

While you’re on our site, check out our latest updates! We’ve added new campaigns for the NFL Alumni and Computershare. And we’ve added many other portfolio samples. That covers a lot of ground, from technology and sports to real estate and finance. Our creative forces and project teams thrive on diversification….

Speaking of our team, meet our three newest members: Andrew Cammarata, our Vice President/Creative Director, who has worked on brand positioning and advertising campaigns for clients such as Onkyo, Konica Minolta, JVC, K Hovnanian, and Brother; and Tommy Cashin, Vice President/Account Services, previously with JWT and BBH, where he led high-profile account work with Microsoft, Axe, Johnnie Walker. Their bios are up, and you can see the experience they’ll bring to our work. And take a look at our expanded services section: we’ve outlined our custom publishing and interactive services, as well as integrated marketing.

For easy access to DHA info anywhere, we’re now iPhone compatible. 15 million iPhone users—find us right in your pocket!

06 Aug 2010
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The DavidHenry Agency partners with ‘One of America’s 50 Best Hospitals’, Hackensack University Medical Center, to deliver custom publishing services for H Magazine.

August 6, 2010 | 0 Comments | , , , , , , , , , ,

Hackensack, NJ – The DavidHenry Agency has developed a partnership with Hackensack University Medical Center to design, produce and distribute Hackensack’s new community focused health and lifestyle magazine called H. The inaugural issue, the Summer issue, was launched in late June to approximately 100,000 affluent households across Bergen and Passaic Counties in NJ. The magazine combines informative health and lifestyle editorial content in an engaging, easy-to-read format. The Summer issue covered a wide range of topics, from the facilities at the Joseph M. Sanzari Children’s Hospital to Skin Cancer awareness, Movement Disorders and Healthy Eating.

The magazine also has a unique tracking mechanism which serve as a key measurement tool for the hospital. Thus far, there has been a very positive reaction from Hackensack’s medical staff, other hospital employees and members of the community, and local advertisers are beginning to leverage the magazine to communicate with these audiences. Elizabeth Stoler, a mother of two in Montvale commented “I was really pleased to get this magazine in the mail recently. It has already helped my husband and I learn about topics that are important to us and our children. I also find it helpful to learn more out about local businesses in the community that we were not previously aware of.” Greg Feder, Executive Vice President of The DavidHenry Agency said “Partnering with the team at Hackensack has been great right from the start. They are extremely committed to providing the most advanced care and facilities along with the the best patient experience to the community”.

To learn more about how The DavidHenry Agency’s custom publishing programs might help your organization achieve its objectives, click here

05 Feb 2010
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The DavidHenry Agency Launches New Website

February 5, 2010 | 0 Comments | , , , , , , , , , ,

The DavidHenry Agency

The DavidHenry Agency is proud to announce the launch of our new company website – www.davidhenryagency.com, which provides a brief introduction to our company, leadership team profiles, our approach, client list, and samples of work.  As a leading integrated marketing communications agency, our focus is on demand generation for our clients – the site features a description and graphical representation of what that means and how we help our clients sell their products and services through effective strategic communications.  In addition, the site leverages modern marketing tools and integration with social media sites that offer the agency’s network of clients, employees, friends and peers to connect and share with each other.  We are excited to hear your feedback and invite you to send us your comments to our inbox at info@davidhenryagency.com.
Thank you!

02 Feb 2010
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David Fink, President and Chief Communications Officer of the DavidHenry Agency, Speaks to Commerce Magazine

February 2, 2010 | 0 Comments | , , , , , , , , , , , , , , ,

Commerce Magazine

Westfield, NJ – May 15, 2009 –In the October issue of Commerce, the magazine took 10 of New Jersey’s top advertising agency executives and sat down with them to discuss the anatomy of a successful ad campaign. When David Fink, President and Chief Communications Officer at The David Henry Agency was posed the question, “How can a company establish a brand in niche markets? What are the elements of a successful branding campaign?” he responded:

“As a brand, you need to act like a politician and get your vote out, tell people who you are, what you stand for and what you can do for them. Establish credibility and tell them why you are unique—especially when there are well-known companies providing your product or service in your prospective markets. Establish a platform for your marketing efforts that specifically addresses the needs and wishes of the niche community and how you will fulfill those needs. Retain some key industry people to be your “cheerleaders” (those who already cast a large shadow: consultants, leading manufacturers, media, others). Announce your ‘ticket’ by executing a comprehensive marketing/PR/media plan that not only makes a splash but also sets the stage for a long-term sustained campaign. Having the right offer with the right story and the right people supporting you is a terrific foundation for capturing the lion’s share of a vertical market.”

Commerce magazine is an offshoot of the Commerce and Industry Association of New Jersey (CIANJ), which was established in 1927 and has approximately 950 members. These members range from Fortune 500 companies like Hertz Corporation, Ingersoll-Rand, Continental Airlines, Stryker, PSE&G, Sharp, and Sony to emerging companies and sole proprietorships representing all areas of business and industry.

The DavidHenry Agency is a full-service creative communications agency that provides an array of strategic, design, interactive and production services to some of the world’s leading business-to-business and business-to-consumer brands, government agencies and local/state organizations in diverse industries. These services include the planning, development, implementation and tracking of all marketing initiatives and the media/materials that drive them.

For more information contact the DHA Public Relations department at info@davidhenryagency.com.

02 Feb 2010
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The Newton Memorial Hospital Now Featured in Physicians Practice

February 2, 2010 | 0 Comments | , , , , , , ,

Vista Points

Westfield, NJ – May 15, 2009 –Last year Newton Memorial Hospital decided to become an affiliated hospital member of Physicians Practice magazine. The vehicle, which reaches over 500 physicians and other key community leaders within the Newton Memorial’s professional network, allows the hospital to let these doctors know just what it’s doing to stay on the cutting edge of medicine and to share practice building techniques leveraging the hospital’s resources.

Newton Memorial tasked the DavidHenry Agency with designing the look and writing the content for this important marketing tool. The insert, called Vista Points, features articles on topics that range from the latest technology and service improvements to a doctor’s corner where the top physicians get the spotlight and discuss what makes their practices so successful – a nice way to highlight Newton’s key doctors.

The DavidHenry Agency is a full-service creative communications agency that provides an array of strategic, design, interactive and production services to some of the world’s leading business-to-business and business-to-consumer brands, government agencies and local/state organizations in diverse industries. These services include the planning, development, implementation and tracking of all marketing initiatives and the media/materials that drive them.

For more information contact the DHA Public Relations department at info@davidhenryagency.com.

01 Feb 2010
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Overlook View Magazine Finds a New Publisher in The DavidHenry Agency

February 1, 2010 | 0 Comments | , , , , ,

Overlook View covers

Westfield, NJ – Monday, April 28, 2008 – On the eve of its tenth anniversary, Overlook View magazine wanted a fresh look and feel to improve its impact on the over 75,000 female decision-makers in central and northern New Jersey it reaches every month. So, after a thorough agency review, the magazine reached out to The DavidHenry Agency. The well-respected publication of Overlook Hospital, a premier member of the Atlantic Health System, awarded DHA a myriad of responsibilities – from layout and design through production and advertising sales, all the way up through that of publisher.

Overlook View is the health and lifestyle magazine that its readers turn to for information on a variety of topics, including diabetes control, weight-loss management, plastic surgery, baby care, cancer and recovery – and everything in between. Already given top ratings for usefulness among its readership, the magazine wanted to make sure that its visual impression would match and highlight its stellar content, which also features well-known celebrities who share their healthcare and lifestyle experiences as well as profiles of regional and national stories and events. DHA pulled through with a brand new cover design, a clear and engaging layout for the interior, and, of course, the sales tools needed to reach their advertising base.

“We are very proud of the new magazine,” said Grant Knaggs, Director of Business Development and Physician Relations at Overlook Hospital. “The new design has been well received and we have gotten tremendous positive feedback from not only our readers but advertisers as well.”

David Fink, President and Chief Communications Officer at The David Henry Agency, said, “Being selected to redesign the magazine was very exciting and gave us a chance to showcase our creative ideas. The icing on the cake is the opportunity to put our business sense to work as well, as publisher and in advertising sales. Our marketing skills are definitely to the forefront in this enterprise. We look forward to a great working partnership.”

The DavidHenry Agency is a full-service creative communications agency that provides an array of strategic, design, interactive and production services to some of the world’s leading business-to-business and business-to-consumer brands, government agencies and local/state organizations in diverse industries. These services include the planning, development, implementation and tracking of all marketing initiatives and the media/materials that drive them.

For more information contact the DHA Public Relations department at info@davidhenryagency.com.