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The DavidHenry Marketing and Media team ventured to Linden Lanes for a team building day of bowling fun. David and Tuyen proved to be the

rockstars of the bowling alley as they dominated the two games that were played. Win or lose, it was a great day for all.

The team at a pre-bowling lunch!

Happy Birthday to Debbie and Shelley!

Debbie wins for best post-bowl reactions!

Shelley’s post bowl smile.

Deana in action!

Danielle is surprised that she hit any pins!

Debbie about to knock ’em down!

David dominated the first game!

The numbers don’t lie!

Tuyen rocked the second game!

New Brand Image and Site Reflects the Full Scope of Marketing and Media Services. DavidHenry Provides Clients to Help Them Generate Demand.

WESTFIELD, N.J., October 8, 2013 – In response to its evolving integrated marketing and media services for leading business-to-consumer and business-to-business organizations throughout North America, The DavidHenry Agency, a New Jersey-based company, today announced it has changed its name and brandmark to DavidHenry. The rebranding fully embodies the essence of the unparalleled client-agency experience DavidHenry affords its current and potential clients – helping them successfully compete leveraging modern marketing tools, technologies, and tactics to generate demand for their products and services.  This is reflected in the description of the company’s approach and client case studies featured on the redesigned website, www.davidhenryagency.com.

“At DavidHenry, we recognize that corporate marketing executives look for more than what is typically offered in a traditional marketing or ad agency, and we have built our company around those needs. Our brand name, mark and communications materials now reflect what we truly offer. We continue to bring strategies and resources to our clients to help them capture market share in their industries by leveraging all channels of communication and distribution,” said David Fink, President and Chief Communications Officer of DavidHenry. “With this new look, we are excited to further grow our reputation by continuing to exceed client expectations and deliver the unmatched results they have come to expect from us.”

When partnering with clients, DavidHenry develops campaigns and programs that are aligned with business goals. From strategy and design to implementation and measurement, DavidHenry works as an extension of their clients’ teams to ensure success. Testament to the firm’s unrivaled service and ability to drive results is its expansive client roster comprising a number of highly regarded and prestigious brands, including Heineken, Whole Foods Market, NFL Alumni, Hackensack University Medical Center, Selective Insurance, and Primus Telecommunications.

Realizing that a multi-dimensional approach is required for companies to reach target audiences in today’s marketplace, the DavidHenry team brings a unique blend of business intelligence and creative firepower to each integrated marketing program. Its award-winning team of talented professionals understands how to drive the strategic and creative communications process, which includes specialists in design, copywriting, interactive, multimedia, production and fulfillment. The mix of outstanding professionals at DavidHenry enables the firm to bring clients’ fully-integrated projects and programs to life.

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 About DavidHenry

DavidHenry is a full-service marketing and media company based in Westfield, N.J. providing branding, integrated marketing, custom publishing and interactive solutions. DavidHenry helps companies achieve their business goals, increase their market share and enrich their bottom line. DavidHenry works with leading business-to-consumer and business-to-business brands in a diverse group of industries. To learn more about DavidHenry and how its talented team generates demand for companies, visit www.davidhenryagency.com or email info@davidhenryagency.com.

Media Contact:

Deana Paster

DavidHenry Marketing & Media

908.389.1200, ext.109

dpaster@davidhenryagency.com

In response to this Content Marketing article, I wanted to share my perspective on some of the topics that were debated by the panelists. At DavidHenry (marketing and media company), QUALITY will always trump quantity. To use media placement as an example, would you rather have 15 billboards in average locations for your campaign or 5 billboard locations that are excellent to reach your intended audience(s)? Content is not any different. Quality of content is essential – and your writing style, core message, communications platform, program and media should ALL reflect your brand. To the panelist who mentioned “quantity leads to quality” – I 100% disagree. Your content needs to be engaging, compelling, relevant, and most importantly in marketing – motivate someone to take action!

In today’s highly competitive markets, where marketing budgets are so closely monitored and return on investment (ROI) is the bible by which to gauge the success of your efforts, its important to focus not only on the services that you provide to clients, but the manner in which they are provided.

The front face of any company is crucial. While some may think it’s only the end result and ROI that makes or breaks an effort, the service delivery can often leave the most lasting impression on your client.  In a recent Forbes article, Tom Post shares his best and worst customer service experiences.  Bottom line?  Customer service is fairly easy – be timely, be responsive, be customer-focused, and do all that you can — within reason and “business sense” — to keep your customers coming back.

It’s said that it takes 5 times as much effort to recruit a new client as it does to keep an existing one – are you doing all you can to retain your clients – and keep them happy?

http://www.forbes.com/sites/tompost/2013/06/04/the-best-and-worst-customer-service/

Hospital websites today are often dynamic and slick looking with sliding images of good-looking healthcare providers, photos and videos of the latest diagnostic and surgical equipment, and plenty of platitudinal language about being a state-of-the-art and leading edge healthcare provider.

While this promotional language is deemed to be important in ‘selling’ hospital benefits to the community; what consumers really need is a relevant information portal that can be a true resource when making healthcare decisions for their family.  Hospitals can benefit from having a clear path to important information regarding safety and quality as well as hospital departments and service offerings.  Consumers also need to be able to navigate the site quickly and easily and connect immediately with hospital departments and physicians.

In her August, 2013 article, It’s Judgment Day for Hospital Websites, HealthLeaders Media writer, Cheryl Clark speaks directly to this issue in detail and highlights an initiative that is giving hospitals a reason to build and maintain more transparent and user friendly web sites.  In 2012, seven hospital transparency website awards were presented through a partnership of The Leapfrog Group and URAC.  The criteria for winning focused around five key areas including transparency, design, credibility, literacy and connectivity.  Applications are now being accepted for the 2013 awards.

A hospital’s website should be a clear gateway to the content a consumer needs to make informed healthcare decisions.  In what has become a crowded and competitive healthcare market, this level of transparency a step in the right direction for marketers and a chance for hospitals to truly demonstrate the important role they play in the lives of the patients they serve.

I came across an article on words to avoid in a Content Marketing Strategy and I’m going to be honest, I can’t for the life of me figure out why any of these words WOULD be used.  Moist??? Slacks??? I mean, even if you’re selling khaki pants to a 78 year old man, would you really call them slacks?  However, I do take issue with including Awesome and Foodie on the list. I agree with the author that both have been overused, however I think that they can be relevant.

Content to me is all about the audience. If your audience is a bunch of “Foodies”, then if you call something “Awesome,” it better BE AWESOME! Best-meal-you-ever-had, awesome. “Irregardless”, it needs to be relevant. What is the best way to do this? Custom Content. Know your audience and provide them with the type of material they are drawn to. Write it in a way that is approachable to them, with words they use, SEO will inherently be build in that way.

Then no one will have to check The Atlantic’s Dictionary of Despicable Words list, although it is rather humorous to peruse.  All this makes me also think of an article I saw on CNN a few years back, about the worst phrases to use in the office. Content isn’t rocket science, but the ball’s in your court to drill down the message and reach your target.