DavidHenry Marketing & Media President and Chief Communications Officer David Fink will be speaking at this year’s DTC Hospital Marketing National Conference. Conference attendees include hospital marketing executives from around the country, industry pr and media representatives, healthcare network marketers, ad agencies, government officials, and others.

As an expert in healthcare marketing, Fink was recruited to share his insight and case studies related to integrated communications for hospitals with a focus on service line marketing. His presentation is geared towards the planning and developing of marketing efforts for hospitals/medical centers; tying a corporate branding strategy to service line marketing, developing a campaign platform, evaluating and leveraging both local and regional media, and repurposing a service line campaign for other needs.

This year’s conference, which will be in Atlanta, Georgia, is set to take place over the course of three days, with Fink’s presentation on Friday, June 19th at the Four Seasons Atlanta.

To register for this event, visit the conference website.

http://dtcperspectives.cvent.com/events/hospital-marketing-national/event-summary-f235b220103640af9432c6b5df2c45d9.aspx