Westfield, NJ – Monday, April 28, 2008 – On the eve of its tenth anniversary, Overlook View magazine wanted a fresh look and feel to improve its impact on the over 75,000 female decision-makers in central and northern New Jersey it reaches every month. So, after a thorough agency review, the magazine reached out to The DavidHenry Agency. The well-respected publication of Overlook Hospital, a premier member of the Atlantic Health System, awarded DHA a myriad of responsibilities – from layout and design through production and advertising sales, all the way up through that of publisher.
Overlook View is the health and lifestyle magazine that its readers turn to for information on a variety of topics, including diabetes control, weight-loss management, plastic surgery, baby care, cancer and recovery – and everything in between. Already given top ratings for usefulness among its readership, the magazine wanted to make sure that its visual impression would match and highlight its stellar content, which also features well-known celebrities who share their healthcare and lifestyle experiences as well as profiles of regional and national stories and events. DHA pulled through with a brand new cover design, a clear and engaging layout for the interior, and, of course, the sales tools needed to reach their advertising base.
“We are very proud of the new magazine,” said Grant Knaggs, Director of Business Development and Physician Relations at Overlook Hospital. “The new design has been well received and we have gotten tremendous positive feedback from not only our readers but advertisers as well.”
David Fink, President and Chief Communications Officer at The David Henry Agency, said, “Being selected to redesign the magazine was very exciting and gave us a chance to showcase our creative ideas. The icing on the cake is the opportunity to put our business sense to work as well, as publisher and in advertising sales. Our marketing skills are definitely to the forefront in this enterprise. We look forward to a great working partnership.”
The DavidHenry Agency is a full-service creative communications agency that provides an array of strategic, design, interactive and production services to some of the world’s leading business-to-business and business-to-consumer brands, government agencies and local/state organizations in diverse industries. These services include the planning, development, implementation and tracking of all marketing initiatives and the media/materials that drive them.
For more information contact the DHA Public Relations department at info@davidhenryagency.com.
