Aria Health

Aria Health, formerly Frankford Health, had recently rebranded itself to reflect its system-wide healthcare offerings. Leveraging its brand analysis and positioning strategy, DavidHenry created a new integrated campaign for Aria, highlighting the role each of its hospitals play in their respective communities. The “Caring Neighbors” campaign helped Aria further penetrate each of its service areas. The results from the “Caring Neighbors” campaign include: hundreds of calls, new social media followers, survey respondents, and ultimately patient population growth for each Aria location.