The Orthopedic Institute of New Jersey (OINJ) is a large, multi-location orthopedic practice serving communities throughout New Jersey and Pennsylvania. DavidHenry Marketing & Media has established a comprehensive brand message platform and communications program that features various specialty services, OINJ physicians, affiliate partners, community events, and leveraged print, digital, radio, TV/video, outdoor, and other paid media to generate patient leads, retention, and build their referral networks.