DavidHenry Marketing & Media President, David Fink has just delivered a keynote presentation at the 2015 Hospital Marketing National Conference on Integrated Communications: Service Line Marketing.
19
Jun 2015
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DavidHenry Marketing & Media President Speaks at 2015 Hospital Marketing National Conference
16
Apr 2010
Young Business Leaders Committee of the Sussex County Chamber of Commerce Panel Discussion a Big Success
Earlier this week David Fink, President of The DavidHenry Agency joinedFrank Ableson, Owner, MSI Services, Inc.; Jim Furgeson, Vice President of Marketing Business Development, North Jersey Healthcare Corporation and Rich Zeoli, President of RZC Impact to speak on a panel hosted by the Young Business Leaders Committee of the Sussex County Chamber of Commerce regarding communications and media in today’s marketplace. It was the first in a series of seven events, both social and programmed offered by the Chamber and the event was a huge success with great insights on current industry trends coming from all panelists.
For a full writeup on the event visit the New Jersey Herald here.
02
Feb 2010
David Fink, President and Chief Communications Officer of the DavidHenry Agency, Speaks to Commerce Magazine
Westfield, NJ – May 15, 2009 –In the October issue of Commerce, the magazine took 10 of New Jersey’s top advertising agency executives and sat down with them to discuss the anatomy of a successful ad campaign. When David Fink, President and Chief Communications Officer at The David Henry Agency was posed the question, “How can a company establish a brand in niche markets? What are the elements of a successful branding campaign?” he responded:
“As a brand, you need to act like a politician and get your vote out, tell people who you are, what you stand for and what you can do for them. Establish credibility and tell them why you are unique—especially when there are well-known companies providing your product or service in your prospective markets. Establish a platform for your marketing efforts that specifically addresses the needs and wishes of the niche community and how you will fulfill those needs. Retain some key industry people to be your “cheerleaders” (those who already cast a large shadow: consultants, leading manufacturers, media, others). Announce your ‘ticket’ by executing a comprehensive marketing/PR/media plan that not only makes a splash but also sets the stage for a long-term sustained campaign. Having the right offer with the right story and the right people supporting you is a terrific foundation for capturing the lion’s share of a vertical market.”
Commerce magazine is an offshoot of the Commerce and Industry Association of New Jersey (CIANJ), which was established in 1927 and has approximately 950 members. These members range from Fortune 500 companies like Hertz Corporation, Ingersoll-Rand, Continental Airlines, Stryker, PSE&G, Sharp, and Sony to emerging companies and sole proprietorships representing all areas of business and industry.
The DavidHenry Agency is a full-service creative communications agency that provides an array of strategic, design, interactive and production services to some of the world’s leading business-to-business and business-to-consumer brands, government agencies and local/state organizations in diverse industries. These services include the planning, development, implementation and tracking of all marketing initiatives and the media/materials that drive them.
For more information contact the DHA Public Relations department at info@davidhenryagency.com.
29
Jan 2010
David Fink Named to NJ Ad Club Board of Directors; Will Also Co-Chair the Club’s Program Committee
Westfield, NJ – May 15, 2007 – David Fink, President and Chief Communications Officer of The DavidHenry Agency, was recently elected to the New Jersey Ad Club Board of Directors. Fink was among four other industry professionals elected to serve a three-year term on the Board. His agency, based in Westfield, offers full-service creative communications services to a diverse range of business-to-consumer and business-to-business clients.
Ad Club President Michael Schumacher said that he nominated David Fink for the Board position because “David had repeatedly demonstrated a high level of commitment and support for the advertising community during his two years as an NJ Ad Club member.” Most recently, Fink shared responsibility for an Ad Club initiative that involved a children’s marketing program held at Kean University in the Spring.
While serving as a Board member, David Fink will also Co-Chair the NJ Ad Club’s Program Committee. This Committee is responsible for organizing and planning marketing events throughout New Jersey that bring members and industry professionals together to share ideas on topics that are meaningful to the advertising community. The Program Committee has a Multi-Cultural Marketing Program scheduled for September 19 at Seabra’s Rodizio featuring Bruce Wilkinson (Claritas), Roger Hernandez (Nationally Syndicated Columnist), and E.J. “Jay” Williams (The Jay Williams Group).
Fink is looking forward to his new role as Ad Club Board member and says he hopes to “help launch programs that give advertising and marketing professionals tools and techniques to be even more effective and, as a result, more valuable to the clients or companies they work with.”
The New Jersey Advertising Club is dedicated to supporting the highest standards of professionalism and integrity in the industry. The Club offers many benefits to its members including advocacy, education and leadership programs.
The DavidHenry Agency is a full-service creative communications agency that provides an array of strategic, design, interactive and production services to some of the world’s leading business-to-business and business-to-consumer brands, government agencies and local/state organizations in diverse industries. These services include the planning, development, implementation and tracking of all marketing initiatives and the media/materials that drive them.
For more information contact the DHA Public Relations department at info@davidhenryagency.com.
