info@davidhenryagency.com or call 908.389.1200
17 Oct 2011
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The DavidHenry Agency/DHA Publications is launching a new interactive sports and fitness publication – American Athlete Magazine

October 17, 2011 | 0 Comments | , , , , , , , , , , ,

The DavidHenry Agency/DHA Publications is in the process of launching a new, digital sports and fitness publication called American Athlete Magazine.  The interactive content focuses on the American Athlete’s inner life:  Mind, Body and Spirit. American Athlete differs from other sports publications by going beyond routine event coverage, analysis and stats to present unique information, routines and tools – including guides for mental, physical, and spiritual preparedness for competing at the most intense levels.

American Athlete Magazine is a multi-platform interactive magazine that will include a tablet application, an interactive community website and a mobile website that integrates social media.  In preparation for the release of the digital tablet reader (i.e. Ipad) edition and website, The DavidHenry Agency has initiated a pre-launch communications program to introduce American Athlete to its various audiences.

“The response to our editorial staff and management from professional and amateur athletes, doctors, coaches, trainers, nutritionists and other subject matter experts has been nothing short of phenomenal. Market research and feedback indicates that most sports and fitness magazines seem to have a ‘recycled’ approach to their content and features, or only focus on certain aspects of a sport or fitness and health”, said David Fink, President and Chief Communications Officer of DHA, and Founder of American Athlete Magazine.  “Our goal is to give our readers a deeper, richer experience complete with content that educates, entertains and inspires athletes in any sport.  I am excited to report that we have an unbelievable team that is putting the final touches on our community site and premiere issue right now.”  American Athlete Magazine is launching its interactive community site in December of this year, and the tablet application will be available in early 2012.

For more information on American Athlete Magazine, visit www.americanathletemag.com and download the Media Kit.

For advertising opportunities, program information and other business queries, call 800-310-8250 or email info@americanathletemag.com

Follow American Athlete on Facebook at  http://www.facebook.com/americanathletemag

12 Jul 2011
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The DavidHenry Agency Captures 34 Awards

July 12, 2011 | 0 Comments | , , , , , , , , , , , , , , , , , , , , , , ,

July 12, 2011 —- WESTFIELD, NEW JERSEY

The DavidHenry Agency announced that is has received 34 major awards for its recent work in custom publishing, healthcare advertising, integrated marketing and general creative services by Aster, the Healthcare Marketing Association and the New Jersey Ad Club (Jersey Awards).

“I am extremely proud of our team and the recognitions received on behalf of and for our clients,” stated David Fink, President and Chief Communications Officer for The DavidHenry Agency. “It’s not only terrific that these projects reflect several key areas of our business – Integrated Marketing, Interactive, and Custom Publishing Services, but more importantly that these initiatives helped our clients achieve their strategic and creative goals.”

The DavidHenry Agency was honored to receive awards for the office space design and rebranding of the National Football League Alumni Association; the out-of-home campaign for Paterson Special Improvement District which drove traffic to the downtown shopping area; H Magazine, a consumer publication for Hackensack University Medical Center; and the multimedia campaign for Computershare, which sent a strong message to the global financial community about the disadvantages of the current proxy system.

Other client awards included advertising campaigns (print and digital), websites, magazines, public relations and other creative services for:  Atlantic Health System, Doylestown Hospital, Morristown Municipal Airport, New Jersey Lawyers Service, Newton Memorial Hospital, New Jersey State Opera, Tilcon New Jersey, Overlook Hospital and the Cardiovascular Care Group’s The Vein Center.

The DavidHenry Agency is excited to be partners with all of these organizations.

Click here to view samples of The DavidHenry Agency’s award-winning work.

The DavidHenry Agency is a full-service marketing and media company based in Westfield, New Jersey.  For more information, send an email to info@davidhenryagency,com or call 908.389.1200

06 Aug 2010
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The DavidHenry Agency partners with ‘One of America’s 50 Best Hospitals’, Hackensack University Medical Center, to deliver custom publishing services for H Magazine.

August 6, 2010 | 0 Comments | , , , , , , , , , ,

Hackensack, NJ – The DavidHenry Agency has developed a partnership with Hackensack University Medical Center to design, produce and distribute Hackensack’s new community focused health and lifestyle magazine called H. The inaugural issue, the Summer issue, was launched in late June to approximately 100,000 affluent households across Bergen and Passaic Counties in NJ. The magazine combines informative health and lifestyle editorial content in an engaging, easy-to-read format. The Summer issue covered a wide range of topics, from the facilities at the Joseph M. Sanzari Children’s Hospital to Skin Cancer awareness, Movement Disorders and Healthy Eating.

The magazine also has a unique tracking mechanism which serve as a key measurement tool for the hospital. Thus far, there has been a very positive reaction from Hackensack’s medical staff, other hospital employees and members of the community, and local advertisers are beginning to leverage the magazine to communicate with these audiences. Elizabeth Stoler, a mother of two in Montvale commented “I was really pleased to get this magazine in the mail recently. It has already helped my husband and I learn about topics that are important to us and our children. I also find it helpful to learn more out about local businesses in the community that we were not previously aware of.” Greg Feder, Executive Vice President of The DavidHenry Agency said “Partnering with the team at Hackensack has been great right from the start. They are extremely committed to providing the most advanced care and facilities along with the the best patient experience to the community”.

To learn more about how The DavidHenry Agency’s custom publishing programs might help your organization achieve its objectives, click here