Westfield, NJ – May 15, 2007 – The DavidHenry Agency, a full-service creative communications agency, was selected by the Newton Memorial Hospital last week to help create its upcoming re-branding and positioning campaign. The Westfield-based agency was chosen over several other agencies that competed in an extensive review process aimed at matching Newton Memorial Hospital with an agency partner that understood the hospital’s direction and could support its goals.
The medical facility has already begun its multi-year expansion with significant changes and developments such as the opening of The Charles L. Tice Heart Center for Diagnostic Services. The 7,000+ square-foot addition to the hospital features a cardiac catheterization lab, today’s highest standard in detecting and diagnosing vascular/coronary artery disease.
The current growth at the hospital and at its outreach facilities in Sparta and Milford, Pennsylvania has transitioned it from a small local medical center to the dominant regional medical service provider in Sussex County. NMH has joined forces with The DavidHenry Agency and its branding partner, Brand Champs, to increase awareness of its strengths and many benefits to the community and healthcare professionals.
Jim Furgeson, Director of Marketing and Business Development at NMH said, “We chose The DavidHenry Agency for their branding expertise and fresh creative perspective. We look forward to working with the team at DHA to take our hospital’s marketing efforts to new heights.”
David Fink, President and Chief Communications Officer at The DavidHenry Agency said, “We look forward to communicating a vision and very exciting future for Newton Memorial Hospital.” Fink added that he was “pleased that hospital decision-makers recognized the agency’s deep understanding of and commitment to its goals.”
Newton Memorial Hospital is a short term, acute care 148-bed hospital located in Northwestern New Jersey. The hospital houses a consulting staff of physician specialists including endocrinologists, gastroenterologist, nephrologists, oncologists, orthopedists, pediatric neurologists and reconstructive maxillofacial surgeons. Its physicians represent more than forty specialties and subspecialties. The facility provides inpatient and outpatient health care services to residents of Sussex, northern Warren and Pike Counties, insuring them convenient access to needed health services. Newton Memorial Hospital continually strives to provide high-quality; patient focused health care services at a low cost, all within the walls of their every growing state-of-the-art medical center.
The DavidHenry Agency is a full-service creative communications agency that provides an array of strategic, design, interactive and production services to some of the world’s leading business-to-business and business-to-consumer brands, government agencies and local/state organizations in diverse industries. These services include the planning, development, implementation and tracking of all marketing initiatives and the media/materials that drive them.
For more information contact the DHA Public Relations department at info@davidhenryagency.com.
