info@davidhenryagency.com or call 908.389.1200
06 Aug 2010
0

The DavidHenry Agency partners with ‘One of America’s 50 Best Hospitals’, Hackensack University Medical Center, to deliver custom publishing services for H Magazine.

August 6, 2010 | 0 Comments | , , , , , , , , , ,

Hackensack, NJ – The DavidHenry Agency has developed a partnership with Hackensack University Medical Center to design, produce and distribute Hackensack’s new community focused health and lifestyle magazine called H. The inaugural issue, the Summer issue, was launched in late June to approximately 100,000 affluent households across Bergen and Passaic Counties in NJ. The magazine combines informative health and lifestyle editorial content in an engaging, easy-to-read format. The Summer issue covered a wide range of topics, from the facilities at the Joseph M. Sanzari Children’s Hospital to Skin Cancer awareness, Movement Disorders and Healthy Eating.

The magazine also has a unique tracking mechanism which serve as a key measurement tool for the hospital. Thus far, there has been a very positive reaction from Hackensack’s medical staff, other hospital employees and members of the community, and local advertisers are beginning to leverage the magazine to communicate with these audiences. Elizabeth Stoler, a mother of two in Montvale commented “I was really pleased to get this magazine in the mail recently. It has already helped my husband and I learn about topics that are important to us and our children. I also find it helpful to learn more out about local businesses in the community that we were not previously aware of.” Greg Feder, Executive Vice President of The DavidHenry Agency said “Partnering with the team at Hackensack has been great right from the start. They are extremely committed to providing the most advanced care and facilities along with the the best patient experience to the community”.

To learn more about how The DavidHenry Agency’s custom publishing programs might help your organization achieve its objectives, click here

02 Feb 2010
0

The Newton Memorial Hospital Now Featured in Physicians Practice

February 2, 2010 | 0 Comments | , , , , , , ,

Vista Points

Westfield, NJ – May 15, 2009 –Last year Newton Memorial Hospital decided to become an affiliated hospital member of Physicians Practice magazine. The vehicle, which reaches over 500 physicians and other key community leaders within the Newton Memorial’s professional network, allows the hospital to let these doctors know just what it’s doing to stay on the cutting edge of medicine and to share practice building techniques leveraging the hospital’s resources.

Newton Memorial tasked the DavidHenry Agency with designing the look and writing the content for this important marketing tool. The insert, called Vista Points, features articles on topics that range from the latest technology and service improvements to a doctor’s corner where the top physicians get the spotlight and discuss what makes their practices so successful – a nice way to highlight Newton’s key doctors.

The DavidHenry Agency is a full-service creative communications agency that provides an array of strategic, design, interactive and production services to some of the world’s leading business-to-business and business-to-consumer brands, government agencies and local/state organizations in diverse industries. These services include the planning, development, implementation and tracking of all marketing initiatives and the media/materials that drive them.

For more information contact the DHA Public Relations department at info@davidhenryagency.com.

29 Jan 2010
0

Newton Memorial Hospital Selects the DavidHenry Agency for Re-Branding And Ongoing Communications Programs

January 29, 2010 | 0 Comments | , , , , , , , , ,

Newton Memorial Hospital

Westfield, NJ – May 15, 2007 – The DavidHenry Agency, a full-service creative communications agency, was selected by the Newton Memorial Hospital last week to help create its upcoming re-branding and positioning campaign.  The Westfield-based agency was chosen over several other agencies that competed in an extensive review process aimed at matching Newton Memorial Hospital with an agency partner that understood the hospital’s direction and could support its goals.

The medical facility has already begun its multi-year expansion with significant changes and developments such as the opening of The Charles L. Tice Heart Center for Diagnostic Services.  The 7,000+ square-foot addition to the hospital features a cardiac catheterization lab, today’s highest standard in detecting and diagnosing vascular/coronary artery disease.

The current growth at the hospital and at its outreach facilities in Sparta and Milford, Pennsylvania has transitioned it from a small local medical center to the dominant regional medical service provider in Sussex County.  NMH has joined forces with The DavidHenry Agency and its branding partner, Brand Champs, to increase awareness of its strengths and many benefits to the community and healthcare professionals.

Jim Furgeson, Director of Marketing and Business Development at NMH said, “We chose The DavidHenry Agency for their branding expertise and fresh creative perspective.  We look forward to working with the team at DHA to take our hospital’s marketing efforts to new heights.”

David Fink, President and Chief Communications Officer at The DavidHenry Agency said, “We look forward to communicating a vision and very exciting future for Newton Memorial Hospital.”  Fink added that he was “pleased that hospital decision-makers recognized the agency’s deep understanding of and commitment to its goals.”

Newton Memorial Hospital is a short term, acute care 148-bed hospital located in Northwestern New Jersey.  The hospital houses a consulting staff of physician specialists including endocrinologists, gastroenterologist, nephrologists, oncologists, orthopedists, pediatric neurologists and reconstructive maxillofacial surgeons.  Its physicians represent more than forty specialties and subspecialties.  The facility provides inpatient and outpatient health care services to residents of Sussex, northern Warren and Pike Counties, insuring them convenient access to needed health services.  Newton Memorial Hospital continually strives to provide high-quality; patient focused health care services at a low cost, all within the walls of their every growing state-of-the-art medical center.

The DavidHenry Agency is a full-service creative communications agency that provides an array of strategic, design, interactive and production services to some of the world’s leading business-to-business and business-to-consumer brands, government agencies and local/state organizations in diverse industries. These services include the planning, development, implementation and tracking of all marketing initiatives and the media/materials that drive them.

For more information contact the DHA Public Relations department at info@davidhenryagency.com.