As the agency of record for Space Farms Zoo and Museum located in Sussex County, New Jersey, The DavidHenry Agency is implementing their 2012 integrated marketing plan for this season, running March 31, 2012 through October 31, 2012.
Program components include the strategy, development, and roll out of the 2012 Space Farms media plan, a rebranding campaign consisting of updated creative for Space Farms’ outdoor, print, TV and radio promotion; design, development, and management of the newly redesigned SpaceFarms.com, and creation and management of the Space Farms Zoo and Museum YouTube channel.
Understanding the importance of including both traditional and modern tools in their marketing mix, Space Farms is excited about the launch of their summer 2012 campaign. The media incorporates the theme of American Idol, the popular reality TV singing competition, with a spin-off “Animal Idol” as Space Farms’ animals — including Scotty the Scottish Cow, Leslie the Llama and Eugene the Yak — show off their vocal skills under the direction of Bobby Barakat, the Animal Idol Master of Ceremonies. The newly launched www.SpaceFarms.com and the Space Farms Zoo and Museum YouTube channel promote the 2012 media and extend the updated brand platform for Space Farms.
Says Parker Space, third generation owner and operator of Space Farms, “As a tourist destination for families in a radius of about 80 miles from our zoo and museum, we know that it’s crucial for our guests to learn more about us online as they plan their trip. Our new website portrays the fun times families have when they visit, and also give them the opportunity to plan their trip with access to directions, admission pricing, zoo and museum information, and the ability to pre-order group tickets. SpaceFarms.com is directly tied to our Facebook page through Facebook’s social plug in, so all of our posts, contests and information on Facebook is directly fed to our new site – we love it!”
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