info@davidhenryagency.com or call 908.389.1200
17 Oct 2011
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The DavidHenry Agency/DHA Publications is launching a new interactive sports and fitness publication – American Athlete Magazine

October 17, 2011 | 0 Comments | , , , , , , , , , , ,

The DavidHenry Agency/DHA Publications is in the process of launching a new, digital sports and fitness publication called American Athlete Magazine.  The interactive content focuses on the American Athlete’s inner life:  Mind, Body and Spirit. American Athlete differs from other sports publications by going beyond routine event coverage, analysis and stats to present unique information, routines and tools – including guides for mental, physical, and spiritual preparedness for competing at the most intense levels.

American Athlete Magazine is a multi-platform interactive magazine that will include a tablet application, an interactive community website and a mobile website that integrates social media.  In preparation for the release of the digital tablet reader (i.e. Ipad) edition and website, The DavidHenry Agency has initiated a pre-launch communications program to introduce American Athlete to its various audiences.

“The response to our editorial staff and management from professional and amateur athletes, doctors, coaches, trainers, nutritionists and other subject matter experts has been nothing short of phenomenal. Market research and feedback indicates that most sports and fitness magazines seem to have a ‘recycled’ approach to their content and features, or only focus on certain aspects of a sport or fitness and health”, said David Fink, President and Chief Communications Officer of DHA, and Founder of American Athlete Magazine.  “Our goal is to give our readers a deeper, richer experience complete with content that educates, entertains and inspires athletes in any sport.  I am excited to report that we have an unbelievable team that is putting the final touches on our community site and premiere issue right now.”  American Athlete Magazine is launching its interactive community site in December of this year, and the tablet application will be available in early 2012.

For more information on American Athlete Magazine, visit www.americanathletemag.com and download the Media Kit.

For advertising opportunities, program information and other business queries, call 800-310-8250 or email info@americanathletemag.com

Follow American Athlete on Facebook at  http://www.facebook.com/americanathletemag

02 Feb 2010
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The Newton Memorial Hospital Now Featured in Physicians Practice

February 2, 2010 | 0 Comments | , , , , , , ,

Vista Points

Westfield, NJ – May 15, 2009 –Last year Newton Memorial Hospital decided to become an affiliated hospital member of Physicians Practice magazine. The vehicle, which reaches over 500 physicians and other key community leaders within the Newton Memorial’s professional network, allows the hospital to let these doctors know just what it’s doing to stay on the cutting edge of medicine and to share practice building techniques leveraging the hospital’s resources.

Newton Memorial tasked the DavidHenry Agency with designing the look and writing the content for this important marketing tool. The insert, called Vista Points, features articles on topics that range from the latest technology and service improvements to a doctor’s corner where the top physicians get the spotlight and discuss what makes their practices so successful – a nice way to highlight Newton’s key doctors.

The DavidHenry Agency is a full-service creative communications agency that provides an array of strategic, design, interactive and production services to some of the world’s leading business-to-business and business-to-consumer brands, government agencies and local/state organizations in diverse industries. These services include the planning, development, implementation and tracking of all marketing initiatives and the media/materials that drive them.

For more information contact the DHA Public Relations department at info@davidhenryagency.com.

01 Feb 2010
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Overlook View Magazine Finds a New Publisher in The DavidHenry Agency

February 1, 2010 | 0 Comments | , , , , ,

Overlook View covers

Westfield, NJ – Monday, April 28, 2008 – On the eve of its tenth anniversary, Overlook View magazine wanted a fresh look and feel to improve its impact on the over 75,000 female decision-makers in central and northern New Jersey it reaches every month. So, after a thorough agency review, the magazine reached out to The DavidHenry Agency. The well-respected publication of Overlook Hospital, a premier member of the Atlantic Health System, awarded DHA a myriad of responsibilities – from layout and design through production and advertising sales, all the way up through that of publisher.

Overlook View is the health and lifestyle magazine that its readers turn to for information on a variety of topics, including diabetes control, weight-loss management, plastic surgery, baby care, cancer and recovery – and everything in between. Already given top ratings for usefulness among its readership, the magazine wanted to make sure that its visual impression would match and highlight its stellar content, which also features well-known celebrities who share their healthcare and lifestyle experiences as well as profiles of regional and national stories and events. DHA pulled through with a brand new cover design, a clear and engaging layout for the interior, and, of course, the sales tools needed to reach their advertising base.

“We are very proud of the new magazine,” said Grant Knaggs, Director of Business Development and Physician Relations at Overlook Hospital. “The new design has been well received and we have gotten tremendous positive feedback from not only our readers but advertisers as well.”

David Fink, President and Chief Communications Officer at The David Henry Agency, said, “Being selected to redesign the magazine was very exciting and gave us a chance to showcase our creative ideas. The icing on the cake is the opportunity to put our business sense to work as well, as publisher and in advertising sales. Our marketing skills are definitely to the forefront in this enterprise. We look forward to a great working partnership.”

The DavidHenry Agency is a full-service creative communications agency that provides an array of strategic, design, interactive and production services to some of the world’s leading business-to-business and business-to-consumer brands, government agencies and local/state organizations in diverse industries. These services include the planning, development, implementation and tracking of all marketing initiatives and the media/materials that drive them.

For more information contact the DHA Public Relations department at info@davidhenryagency.com.