info@davidhenryagency.com or call 908.389.1200
08 Jan 2013
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The Stage Has Been Set For Rahway Redevelopment Agency!

January 8, 2013 | 0 Comments | , , , , , , , , , , ,

The Rahway Redevelopment Agency was looking to highlight and promote its successful development efforts, which spanned the last 15 years.  The goal was to share the town’s unique approach to the redevelopment process, and included capitalizing on the town’s brand and demonstrating its business friendly atmosphere for prospective developers and businesses. To assist the Rahway Redevelopment Agency in this communications effort, The DavidHenry Agency developed and executed a fully integrated marketing program.

The town leaders shared the keys to Rahway’s redevelopment success with their stories. In reviewing the options, DHA decided that a video-based program would be the best way to bring these projects to life, with rich visuals showcasing each project.  In-depth on-camera conversations with project champions, including former Rahway Mayor Jim Kennedy, the driving force for many of the redevelopment efforts; Rahway Redevelopment Agency Chairman Bill Rack; and President Peter Pelissier helped weave the fabric of this success story together.  The result was a 20+ minute feature, enlivened with custom-written music, that captured the passion of a dedicated group of public servants and local business professionals who worked tirelessly over many years to realize transformative change and growth for the City of Rahway.

The newly constructed Hamilton Stage is the proud centerpiece of an arts and entertainment resurgence for Rahway. DHA capitalized on this dynamic draw for the City and used it as a theme across all creative elements.  A custom trade show booth mirroring the feeling of the Hamilton Stage was designed and built — complete with faux wood flooring and popcorn bags featuring a classic theater logo treatment.  The booth displayed mounted iPads running a Rahway Project Development app specially created as an interactive brochure with project overviews, custom photography, video segments and more.  A website and other supporting print collateral materials that worked within this theme were also developed as part of this program.

Cindy Solomon, the director of community development for the City of Rahway, who selected The DavidHenry Agency for this project and worked collaboratively with the DHA team on all aspects of the marketing program, said, “This program brings 15 years of redevelopment projects to life in an exciting and compelling way.  We now have the assets we need to show developers and business owners that Rahway is a vibrant and growing city. This really has helped us to “set the stage” for future growth in the City of Rahway.”

The DavidHenry Agency is a full-service marketing and media company based in Westfield, New Jersey.  For more information, send an email to info@davidhenryagency.com or call 908.389.1200, ext. 104.

29 Jan 2010
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The DavidHenry Agency is Chosen by the Cities of Rahway and Plainfield to Promote Their Attributes to Businesses and Residents

January 29, 2010 | 0 Comments | , , , , , ,

Plainfield and Rahway

Westfield, NJ – May 15, 2007 – The City of Plainfield and the City of Rahway have both enlisted The DavidHenry Agency in their efforts to better connect with businesses and residents in their communities. The DavidHenry Agency, a full-service creative communications agency located in Westfield, has extensive experience helping public entities, including Mount Holly UEZ, Jersey City Economic Development Corporation (JCEDC), New Jersey Redevelopment Authority, Federal Highway Administration (FHWA), and the Propane Education and Research Council (PERC).

In the coming months, DHA will work with the City of Rahway to plan and implement the City’s 150th Anniversary celebration. The milestone is especially important to Rahway, whose economic success in the early 18th century led to its incorporation as a city in 1858.

For Plainfield, DHA has been working closely with Wayne Awald, Plainfield’s Coordinator of Economic Development. The Plainfield, Urban Enterprize Zone is one of the original ten UEZs in New Jersey. It offers businesses in the area a free UEZ membership with valuable benefits including various business assistance programs and tax incentives to encourage economic development in the community.

The DavidHenry Agency is located in Union County and situated less than ten miles away from both cities. Agency principals understand the importance of promoting the unique histories and exciting futures both cities offer to residents and the businesses.

David Fink, President and Chief Communications Officer at The DavidHenry Agency and a resident of Union County, said that he was “thrilled to be working with both Cities. We’re confident that our understanding of these communities and strategic approach to marketing such public entities will yield tremendously positive results,” Fink added.

The DavidHenry Agency is a full-service creative communications agency that provides an array of strategic, design, interactive and production services to some of the world’s leading business-to-business and business-to-consumer brands, government agencies and local/state organizations in diverse industries. These services include the planning, development, implementation and tracking of all marketing initiatives and the media/materials that drive them.

For more information contact the DHA Public Relations department at info@davidhenryagency.com.