info@davidhenryagency.com or call 908.389.1200
08 Jan 2013
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The Stage Has Been Set For Rahway Redevelopment Agency!

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The Rahway Redevelopment Agency was looking to highlight and promote its successful development efforts, which spanned the last 15 years.  The goal was to share the town’s unique approach to the redevelopment process, and included capitalizing on the town’s brand and demonstrating its business friendly atmosphere for prospective developers and businesses. To assist the Rahway Redevelopment Agency in this communications effort, The DavidHenry Agency developed and executed a fully integrated marketing program.

The town leaders shared the keys to Rahway’s redevelopment success with their stories. In reviewing the options, DHA decided that a video-based program would be the best way to bring these projects to life, with rich visuals showcasing each project.  In-depth on-camera conversations with project champions, including former Rahway Mayor Jim Kennedy, the driving force for many of the redevelopment efforts; Rahway Redevelopment Agency Chairman Bill Rack; and President Peter Pelissier helped weave the fabric of this success story together.  The result was a 20+ minute feature, enlivened with custom-written music, that captured the passion of a dedicated group of public servants and local business professionals who worked tirelessly over many years to realize transformative change and growth for the City of Rahway.

The newly constructed Hamilton Stage is the proud centerpiece of an arts and entertainment resurgence for Rahway. DHA capitalized on this dynamic draw for the City and used it as a theme across all creative elements.  A custom trade show booth mirroring the feeling of the Hamilton Stage was designed and built — complete with faux wood flooring and popcorn bags featuring a classic theater logo treatment.  The booth displayed mounted iPads running a Rahway Project Development app specially created as an interactive brochure with project overviews, custom photography, video segments and more.  A website and other supporting print collateral materials that worked within this theme were also developed as part of this program.

Cindy Solomon, the director of community development for the City of Rahway, who selected The DavidHenry Agency for this project and worked collaboratively with the DHA team on all aspects of the marketing program, said, “This program brings 15 years of redevelopment projects to life in an exciting and compelling way.  We now have the assets we need to show developers and business owners that Rahway is a vibrant and growing city. This really has helped us to “set the stage” for future growth in the City of Rahway.”

The DavidHenry Agency is a full-service marketing and media company based in Westfield, New Jersey.  For more information, send an email to info@davidhenryagency.com or call 908.389.1200, ext. 104.

21 Dec 2012
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Happy Holidays from The DavidHenry Agency!

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12 Jul 2011
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The DavidHenry Agency Captures 34 Awards

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July 12, 2011 —- WESTFIELD, NEW JERSEY

The DavidHenry Agency announced that is has received 34 major awards for its recent work in custom publishing, healthcare advertising, integrated marketing and general creative services by Aster, the Healthcare Marketing Association and the New Jersey Ad Club (Jersey Awards).

“I am extremely proud of our team and the recognitions received on behalf of and for our clients,” stated David Fink, President and Chief Communications Officer for The DavidHenry Agency. “It’s not only terrific that these projects reflect several key areas of our business – Integrated Marketing, Interactive, and Custom Publishing Services, but more importantly that these initiatives helped our clients achieve their strategic and creative goals.”

The DavidHenry Agency was honored to receive awards for the office space design and rebranding of the National Football League Alumni Association; the out-of-home campaign for Paterson Special Improvement District which drove traffic to the downtown shopping area; H Magazine, a consumer publication for Hackensack University Medical Center; and the multimedia campaign for Computershare, which sent a strong message to the global financial community about the disadvantages of the current proxy system.

Other client awards included advertising campaigns (print and digital), websites, magazines, public relations and other creative services for:  Atlantic Health System, Doylestown Hospital, Morristown Municipal Airport, New Jersey Lawyers Service, Newton Memorial Hospital, New Jersey State Opera, Tilcon New Jersey, Overlook Hospital and the Cardiovascular Care Group’s The Vein Center.

The DavidHenry Agency is excited to be partners with all of these organizations.

Click here to view samples of The DavidHenry Agency’s award-winning work.

The DavidHenry Agency is a full-service marketing and media company based in Westfield, New Jersey.  For more information, send an email to info@davidhenryagency,com or call 908.389.1200

06 Aug 2010
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The DavidHenry Agency partners with ‘One of America’s 50 Best Hospitals’, Hackensack University Medical Center, to deliver custom publishing services for H Magazine.

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Hackensack, NJ – The DavidHenry Agency has developed a partnership with Hackensack University Medical Center to design, produce and distribute Hackensack’s new community focused health and lifestyle magazine called H. The inaugural issue, the Summer issue, was launched in late June to approximately 100,000 affluent households across Bergen and Passaic Counties in NJ. The magazine combines informative health and lifestyle editorial content in an engaging, easy-to-read format. The Summer issue covered a wide range of topics, from the facilities at the Joseph M. Sanzari Children’s Hospital to Skin Cancer awareness, Movement Disorders and Healthy Eating.

The magazine also has a unique tracking mechanism which serve as a key measurement tool for the hospital. Thus far, there has been a very positive reaction from Hackensack’s medical staff, other hospital employees and members of the community, and local advertisers are beginning to leverage the magazine to communicate with these audiences. Elizabeth Stoler, a mother of two in Montvale commented “I was really pleased to get this magazine in the mail recently. It has already helped my husband and I learn about topics that are important to us and our children. I also find it helpful to learn more out about local businesses in the community that we were not previously aware of.” Greg Feder, Executive Vice President of The DavidHenry Agency said “Partnering with the team at Hackensack has been great right from the start. They are extremely committed to providing the most advanced care and facilities along with the the best patient experience to the community”.

To learn more about how The DavidHenry Agency’s custom publishing programs might help your organization achieve its objectives, click here

06 Aug 2010
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NFL Alumni Association’s Grand Opening ‘Kicks-Off’ a Great New Partnership

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Newark, NJ – The NFL Alumni (NFLA), newly headquartered in Newark, NJ, hosted a grand opening event at One Washington Park, a 17-story high-rise across from Newark Bears & Eagles Stadium on Wednesday evening, July 28, 2010.  The event was well attended by local dignitaries, including Mayor Cory Booker of Newark, as well as NFL commissioner Roger Goodell, Giants owner John Mara, NFLA Executive Director George Martin, as well as Mrs. Sylvia Mackey, wife of football great John Mackey, in whose memory the office’s conference room — “The 88 Room” — was dedicated.

As the fraternal organization for all retired NFL players, the NFLA is focused on advocating for those players’ rights and benefits, including retirement, pension, and healthcare, medical research, and employment opportunities post active play.  As the NFLA’s marketing and communications partner, The DavidHenry Agency was recognized for their successful partnership with the organization, and for their contributions to the office space personalization including the design, production, and installation of wall murals, sidelights and the custom engraved wall art for George Martin’s office.

Shelley Schoenfeld, Director of New Accounts for The DavidHenry Agency said “We were very proud to be part of this special evening, and prouder still to be partnered with such a professional, exciting, and forward thinking organization, on its path to changing the way retired NFL players take advantage of the next stage of their lives after active play.” 

Click here to learn more about how The DavidHenry Agency’s integrated marketing communications services can help drive your business objectives.

29 Jan 2010
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David Fink Named to NJ Ad Club Board of Directors; Will Also Co-Chair the Club’s Program Committee

January 29, 2010 | 0 Comments | , , , , ,

Flyer for Nj Ad Club

Westfield, NJ – May 15, 2007 – David Fink, President and Chief Communications Officer of The DavidHenry Agency, was recently elected to the New Jersey Ad Club Board of Directors. Fink was among four other industry professionals elected to serve a three-year term on the Board. His agency, based in Westfield, offers full-service creative communications services to a diverse range of business-to-consumer and business-to-business clients.

Ad Club President Michael Schumacher said that he nominated David Fink for the Board position because “David had repeatedly demonstrated a high level of commitment and support for the advertising community during his two years as an NJ Ad Club member.” Most recently, Fink shared responsibility for an Ad Club initiative that involved a children’s marketing program held at Kean University in the Spring.

While serving as a Board member, David Fink will also Co-Chair the NJ Ad Club’s Program Committee. This Committee is responsible for organizing and planning marketing events throughout New Jersey that bring members and industry professionals together to share ideas on topics that are meaningful to the advertising community. The Program Committee has a Multi-Cultural Marketing Program scheduled for September 19 at Seabra’s Rodizio featuring Bruce Wilkinson (Claritas), Roger Hernandez (Nationally Syndicated Columnist), and E.J. “Jay” Williams (The Jay Williams Group).

Fink is looking forward to his new role as Ad Club Board member and says he hopes to “help launch programs that give advertising and marketing professionals tools and techniques to be even more effective and, as a result, more valuable to the clients or companies they work with.”

The New Jersey Advertising Club is dedicated to supporting the highest standards of professionalism and integrity in the industry. The Club offers many benefits to its members including advocacy, education and leadership programs.

The DavidHenry Agency is a full-service creative communications agency that provides an array of strategic, design, interactive and production services to some of the world’s leading business-to-business and business-to-consumer brands, government agencies and local/state organizations in diverse industries. These services include the planning, development, implementation and tracking of all marketing initiatives and the media/materials that drive them.

For more information contact the DHA Public Relations department at info@davidhenryagency.com.